Theatres, the world's largest movie theater chain, has unveiled a $20-a-month subscription service to rival the flagging MoviePass.
Beginning Tuesday, the theater chain is adding a new tier to its current AMC Stubs rewards program called AMC Stubs A-List. AMC Stubs A-List, to launch June 26, will allow members to view available movies at any USA -based AMC location, and in any format, including Imax, Dolby Cinema, RealD 3D, Prime and BigD. Through AMC Stubs A-List, participants can see movies at any available showtime, any AMC location, in the following formats: IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC, and BigD.
MoviePass and AMC have feuded in the past over specifics regarding MoviePass access to AMC theaters and even went so far as to take some AMC theaters out of the MoviePass cache. You can see movies you've already seen again if you desire, or watch all new ones.
AMC's Stubs A-List launches June 26, and it should be interesting to see how it does in comparison to Moviepass.
The membership also includes all of the benefits of AMC Stubs Premiere including free upgrades on popcorn and soda, free refills on large popcorn, express service at the concession stand and box office and no online ticketing fees. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want. However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the United States to use the service (not just AMC theaters). Shares of Helios and Matheson Analytics, the parent company of MoviePass, plunged more than 29%. MoviePass says it has more than 3 million paid subscribers and projects a user base of 5 million subscribers by 2019.