In the previous year, the company changed its name to Jump and had deployed more than 12,000 dockless bikes in 40 cities across six countries.
In DC and SF, where JUMP electric bikes are on the streets, we're seeing riders travel 3x the distance per ride on a JUMP bike in comparison to a regular bike.
Since starting the pilot program a few months ago, Uber has found that the average distance of a ride on a Jump bike is 2.6 miles - which is not much different from how far customers travel on average for an Uber vehicle ride. Most bike share programs in the United States have begun with the bikes needing to be docked, as USA municipalities fear the pitfalls of dockless bike share programs in Asia.
Uber had argued that France should have sought the European Commission's approval for a new taxi law, which contained measures on taxis and mobility apps, including one that said only official taxis could use geolocation technology to show available cars. Its bikes are all designed using a lock built in, so riders lock the bikes to a rack or pole.
Jump and Uber first began working together in February when Uber began offering some users the option to order a Jump bike in San Francisco. Jump Bikes CEO Ryan Rzepecki credits that tie-up with boosting the exposure of his startup's bicycles. While no hard figures have been announced, Uber reportedly forked over somewhere in the ballpark of $100 million for the deal, according to TechCrunch. "Achieving that goal ultimately means improving urban life by reducing congestion, pollution, and the need for parking spaces".
Now Jump and its fleet of e-bikes (in January the company launched 250 of the bikes into San Francisco with rides for $2 for 30 minutes) is officially part of Uber, pedaling Uber away from exclusively cars and driving to get around. Since Jump's bikes have electric assist, those making deliveries could do so without breaking (as much of) a sweat.
Uber sees bicycles as a way to offer fast and affordable transportation.
Details on Uber's purchase agreement to buy the 8-year-old bike service were not immediately made public.
Uber's move to bike-rentals makes sense. The Uber app will tell you that surge pricing makes the trip $12 and someone may show up in 10 minutes.
Fewer people are driving public transportation in the US, as stated by research, even since commuters shift to ride-hailing solutions such as Uber and Lyft.
As for JUMP, Rzepecki wrote in a blog post that the company's integration into Uber marks the beginning of a new chapter that will place its platform in cities around the world.