In an interview at SXSW, Cohen said that users who encounter more ads are those that now use YouTube, in Bloomberg's words, "like a music service.passively listening for long periods of time". In an effort to push certain music users toward its long-promised new subscription service - which was expected to premiere this month but has been further delayed - YouTube will increase the number of ads that those users see between music videos. There will be exclusive content available to paying users such as playlists, videos, and behind the scenes tours with artists, but that is little consolation for intentionally damaging a free service.
The changes, Cohen said at SXSW, are meant to "smoke out" YouTube users who can afford a subscription into paying for one.
The addition would come as a welcome surprise for a host of video bloggers who would earlier need to install an encoder verified by YouTube Live. One thing of note in the 9to5Google article, is that they are unsure if this feature is restricted only to YouTube Red subscription holders at this time.
Yup In Range is giving new meaning to the use of “magnums” over at PH
Cohen is a 30 year veteran of the record business and previously worked at Warner Music Group before joining YouTube in 2016. Companies with streaming services, such as Amazon.com Inc., Apple Inc. and YouTube, declined to remove the NRA channel. Today, Google has revealed that it's refining YouTube Live's streaming process to make it much simpler and quicker for users to get their livestream up and running. Pressure is being put on to share more revenue, and YouTube is responding with the creation of a paid service that could bring in significant amounts of new cash flow.
"If there is an important news event, we want to be delivering the right information", YouTube CEO Susan Wojcikci said at the time.
To access the new live streaming feature, just go to the YouTube Live dashboard or click on the camera icon in the top header of the site and select "go live". "Everyone is drunk on the growth of subscription".