Donald Trump (L) shakes hand with Marjory Stoneman Douglas High School shooting survivors Carson Abt (C) and Ariana Klein at the conclusion of a listening session in the State Dining Room at the White House February.
Hertz's program offered card carrying NRA members up to 25% off daily base rates and "additional program benefits", according to the rental auto company's website; similarly, Avis offered up to 25% off.
The Boston-based company that focuses in home security systems has been extending a deal to NRA members, giving them the first two months of their monitoring service for free. And, of course, that provider, NetSpend, has also made it known it is now "reviewing its relationship" with the NRA.
Under pressure, more than a dozen companies - including vehicle rental giants Hertz and Budget, First National Bank and MetLife insurance - have ended their relationships with the NRA, according to progressive news site ThinkProgess.
The NRA did not respond to Sky News' request for comment.
But NRA EVP and CEO Wayne LaPierre yesterday told the Conservative Political Action Conference, "As usual, the opportunists wasted not one second to exploit tragedy for gain", reports Paul Davidson for USA Today.
TrueCar: "TrueCar is ending its vehicle buying service relationship with the NRA effective February 28, 2018", the Santa Monica, California-based automotive pricing and information website tweeted Friday night. By late Friday, the security companies Symantec and SimpliSafe left, MetLife, moving company Allied and more began to cut ties.
The NRA claims 5 million members, takes in tens of millions of dollars each year through memberships, and devotes massive resources to fighting gun regulations in the name of constitutional protections that guarantee Americans the right to bear arms.
Almost two dozen corporations nationwide offer incentives to NRA members, according to ThinkProgress.com, a news site owned by the Center for American Progress Action Fund.
But some are major national and worldwide companies. "I would avoid a business that is boycotting NRA".
On Friday, Symantec announced in a terse statement on Twitter that it had also ended its discount program with the gun-rights organization. Representatives for both Avis and Hertz were not immediately available to comment.
One of the cancellations applauded by pressure groups was that of Chubb Insurance, which ended its legal cover, known as NRA Carry Guard, for gun owners who shoot someone then say they did so in self-defense.