But unlike the hashtags feature, which is opt in (as you choose if you want to track hashtags and, if so, which ones), you can't really disable the new recommendations.
Get ready, because Instagram is changing again. They can only temporarily hide the recommended posts. This was an expected change after the social media platform conducted pilot testing a few weeks ago. The section will also be clearly labeled so that it's not confused with the normal home feed.
This isn't the first time that recommended content has been pushed forward by the Facebook-owned company. However, it was a little bit hard to access it. Users had to go to the Explore section to see recommended posts and videos.
"The platform will suggest posts within users" main feeds based on what their friends have "liked", as well as what accounts they follow, according to Techcrunch, which reports that the update began rolling out earlier this month. "It means users scrolling through their home feed will now no longer only see posts from accounts they directly follow alongside the ads", a report by Tech Crunch claims. However, a spokesperson did confirm that the recommended posts will only appear once users have gone through their own feed.
It follows the new feature of following hashtags which Instagram recently introduced. However, fans are expecting to have more information in the coming months. Unfortunately, this would need to be done for each individual "Recommended for You" post that appears in your feed. The social media platform did not give any clear indications on when exactly will the new update be fully available to all its users.
Instagram says the feature, which is available on both iOS and Android, is now rolling out.