The collection and processing of data on users is usually a part of the terms and conditions of signing up for services such as Netflix, but comes with legal responsibilities under the Data Protection Act.
'Hot Take: Netflix tweeting this is f*****g creepy, ' journalist Hugo Rifkind shared. Netflix probably knows their names and their addresses and their credit card numbers.
Some would say that there is no greater violation than someone trolling through your watch history on Netflix.
After a barrage of complaints, Netflix responded on Tuesday with a statement that read: "The privacy of our members' viewing is important to us". Netflix may be sharing viewing information, but not in specific ways - they're not revealing, for example, that customer John Doe or Jane Doe is watching "A Christmas Prince" on repeat. How else could the company get super-specialized recommendations for you, such as romantic period dramas based on books? The cheesy, heartwarming love story has captivated countless people over the last several weeks, so much so that Netflix itself has joined in on the conversation. Netflix tweeted a few hours ago. The primary example of this is A Christmas Prince.
If you're wondering what A Christmas Prince really is, I'll tell you that it's a brand new silly Christmas movie made by Netflix that I could not absolutely watch, no matter how hard I tried.
My first instinct when I saw Netflix's Tweet was to laugh about it, and to shrug my shoulders: would I really care if the whole world could see my Netflix viewing history? In particular, we'd normally assume corporations wouldn't draw abstract conclusions from and leverage data points against consumers. Watching trends could certainly be used to suggest preferences or tastes by association, and could be wielded in a fashion that would truly feel like a privacy violation-whether you're a famous politician or just, well, me. Maybe it's not about hurting, Netflix.