And record company executives have been criticizing Google for not being able to monetize and compensate them properly, given that a huge number of YouTube users "listen" to music videos on the service.
In an attempt to catch up with music streaming apps Spotify and Apple Inc., Alphabet Inc. will give a third shot at launching YouTube's new music streaming service. The service is expected to feature on-demand music just like the popular service, Spotify.
As this wasn't as successful among the users as its competitors, the company tried again with YouTube Music Key in 2014, which turned into YouTube Red in 2016. Google folded much of the staff for Google Play Music into YouTube earlier this year, and Cohen announced plans to create a new paid service.
Do you stream music online?
Since YouTube is yet to sign up two major music labels, one has to wait and watch if the launch of this new service will take place in March. The service focused more on videos than music, however. If yes, which service do you prefer, and why? YouTube is also in talks with the two others, Sony Music Entertainment and Universal Music Group, and Merlin, a consortium of independent labels, the people said.
This move appears Google's counter to Amazon's decision not to sell rival products like Google's smart speaker, Google Home, among other devices, on its platform. For the very same reason, the giant is combining all the other services and to come out with a universal one through the all new Remix.
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