You might recall that during a statement concerning Star Wars Battlefront 2, EA stated it would be temporarily removing microtransactions from the game, but it would be returning in some capacity in the future.
As Jorgensen said, the game will indeed continue to be adjusted-we already know the removal of microtransactions is only a temporary measure. If we're not making mistakes along the way and learning from them, that's when you should worry about us. You continue to learn how they interact with the things you've made, and you run into things you have to adjust along the way. The feature - which would let players gain access to late-game weapons early on, leading to huge imbalance between paying players and standard players - was originally announced around the time of the game's beta testing phase, and the controversy reached a boiling point shortly before the game's official launch, leading to EA hastily removing the feature from the game. "Darth Vader in white probably doesn't make sense versus in black, not to mention you probably don't want Darth Vader in pink - no offence to pink but I don't think that's right in the canon".
While Jorgensen allowed that smaller things like purchasing colored lightsabers might be OK within the canon, in general "it's not as easy as if we were building a game in our own IP where it really didn't matter".
"We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic", he added. If you did a bunch of cosmetic things, you might start to violate the canon. This response from EA didn't make gamers happy and many gamers were saying that Battlefront 2's multiplayer violates Star Wars canon and many gamers say this is just another excuse by EA.
The reality is that the company created a game that benefitted players who paid, because who has time to play for the numbers of hours it would have taken to unlock the characters everyone cared about?
The controversy centers on prompting players to chance money on loot boxes that hold unknown assortments of in-game goods such as devastating weapons, powerful abilities, or items needed to purchase coveted characters like Luke Skywalker or Darth Vader.
"We've heard the concerns about potentially giving players unfair advantages", Gabrielson said.
In my personal opinion, I could see the same actions in play if the government regulates certain companies, if not worse, due to the amount of control that they would have over a significant player in the gaming market like EA. "It is created to make you spend more money after buying". A Pink Darth Vader skin or a Christmas hat for Chewbacca isn't going to destroy the canon any more than putting Rey and Darth Maul, or Yoda and Kylo Ren on the same battlefield.