After firing Jim Mora, the Bruins beat out a host of suitors, most notably Florida, to land Kelly.
"I am pleased to welcome Chip Kelly to UCLA, confident that he will work tirelessly to focus on the whole student, both as an athlete and as a scholar", said UCLA Chancellor Gene Block. Prior to that, of course, he was one of the most innovative college coaches of the past decade.
Chip Kelly is returning to the Pac-12.
More at UCLA Athletics. "UCLA is a world-class institution with a distinguished history in athletics, and we will do our part to uphold its tradition of excellence".
Kelly, 53, has not coached since last season when he led the 49ers to a 2-14 record. OR made an appearance in a BCS Bowl game in each of Kelly's four seasons, including a trip to the National Championship game following the 2010 season.
Kelly, meanwhile, met with UCLA officials earlier this week, according to multiple reports, as the Bruins look to replace Jim Mora, who they fired Sunday and immediately jumped in on Kelly. Known as an offensive innovator while there, his up-tempo offenses averaged 44.7 points per game during that span.
But that tenure was not without controversy as the NCAA Committee on Infractions handed down penalties to the program in 2013 because of recruiting violations, including three years of probation and an 18-month show-cause penalty for Kelly. What Kelly makes at UCLA will offset that and reduce what the 49ers owe him.
The hire itself is a landmark accomplishment for a program that has not won a conference title since 1998 and not won the Rose Bowl since the 1985 season.