On sale today, the $179 media streaming puck supports 4K Ultra HD resolution for movies and TV shows.
Even if you don't have a 4K television - and many of you may not - there are still some improvements in this update for you, big and small.
Apple is ramping up its push into the living room, making sure that its main vehicle for its entertainment ambitions - the Apple TV - is ready for the future.
The decision makes sense, given Netflix already streams HDR video on Apple's new 4K TV. And despite its negative sentiment regarding its price, Time said the new Apple TV 4K is flawless for "Apple fans willing to pay a premium for convenience".
The Apple TV 4K also isn't able to stream YouTube content in 4K. Apple says it is working with 20th Century Fox, Lionsgate and other production houses to bring new content to iTunes. "It has the same A10X Fusion chip as the iPad Pro in it, which means it's as powerful as some laptops".
Apple may still view the Apple TV as nothing more than a hobby, but the company is certainly doing all it can to transform its venerable set-top box into a must-have device.
"[The remote is] also mostly the same except for a white ring around the menu button. Aside from that tweak, though, the new model won't win over people who didn't like the last version". Indeed, one of the longstanding complaints surrounding the Apple TV is that it costs significantly more than competing products that, more or less, provide the same exact functionality.
Apple has also put quite a bit of work into its integration with other devices.