Here's everything we know so far about Fenty Beauty, including where to buy it in Australia. But that representation elation didn't last long. "Overall, I just wanted women all over the world to feel handsome", Rihanna said as her goal with Fenty Beauty.
Perhaps no one is better suited for a literal boldfaced beauty dare than Rihanna.
Fenty Beauty The Killawatt Freestyle Highlighter in action. When I say us, I mean women of color.
Fenty Beauty launches globally today.
Meanwhile, Rihanna and her friends mingled with guests and kept the Facebook Live stream entertained with their fun banter and answers to viewers' questions as they enjoyed the event's signature drinks named after products in the Fenty Beauty line.
In addition to the much-talked about Pro Filt'r foundation, which retails at £26, the range features cream highlighting sticks, called Match Stix, which come in 10 different shades and retail for £21 each. This alleviates certain skin tones, predominately dark tones, from being underrepresented. No one is ignored.
The colour chart showing my recommended products
"Makeup is there for you to play".
Looking for more style content? "Barbados is actually very safe right now but it breaks my heart to see what's happened in the rest of the Caribbean, my neighbouring islands", said a sombre Rihanna tonight.
Even the product names lean toward brightness. As for prices, everything hovers around the "what you'd pay for designer makeup" mark.
Rounding it all out is a series of tools, including a makeup sponge ($16), a foundation brush ($34), a highlight brush ($32), and three magnetic portable brushes ($24) for highlighting, touching up powder, and contouring/concealing.
The queue started on Thursday night, and by 8.30am yesterday, more than 100 shoppers were in line outside Sephora in Ion Orchard mall, ahead of the launch of Fenty Beauty, Rihanna's first make-up label. Rihanna didn't want to just make pretty packaging and tons of money.
Her makeup was flawlessly applied, with a light dusting of blush, bold orange eye shadow and a pink shade of lipstick. Now with her own lineup of products masterfully developed to work together, she revealed her real-life method for killer radiance, making her iconic complexion accessible to all.