" Upon their return to the USA, travelers could see stepped-up enforcement of rules governing what items they can bring back, including the rum and cigars produced by state-run enterprises".
Trump will not go so far as to sever diplomatic ties with Havana or shutter the U.S. Embassy, which reopened there in 2015.
Trump's critics have also questioned why his administration is now singling out Cuba for its human rights record but downplaying the issue in other parts of the world.
The new policy is only a partial reversal from that of the Obama administration.
Still, it is not clear what is the legal basis of preventing US citizens from traveling to Cuba absent a Cold War-level security threat.
Interestingly, Trump aides told AP that Senator Marco Rubio (R-Florida), an outspoken advocate of Obama's re-engagement policy and a son of Cuban immigrants, was "very helpful" to the White House in reviewing the policy.
Saying the aim was to fix what Trump has called Obama's "bad deal", U.S. officials said the new administration would leave the door open to improved relations if Cuba undertakes democratic reforms such as allowing free elections and releasing political prisoners.
At Cafe Versailles in Miami's Little Havana neighborhood, reactions to President Trump's proposed policies range from approval to distaste.
Trump's measures are set to announce fall short of fully reversing Obama's policies.
Trump's appeal to older, anti-Castro Cuban-American conservatives helped the NY businessman put Florida's 29 Electoral College votes in his column, and he was impressed when he received the endorsement of the Bay of Pigs Veterans' Association, whose membership he dubbed "freedom fighters".
"Effective immediately, I am canceling the last administration's completely one-sided deal with Cuba", Trump said.
Obama eliminated the tour requirement, allowing tens of thousands of Americans to book solo trips and spend their money with individual bed-and-breakfast owners, restaurants and taxi drivers.
Maceda said the diplomatic relations between Cuba and the U.S.in the last 60 years didn't work.
Trump's new stance would also ban officials from diverse sectors, state agencies, unions, media, lawmakers, officials and judges from having bank accounts in the United States. Many Cuban entrepreneurs fear this will stifle the American travel that has allowed so many of them to flourish since the start of detente.
Many applauded the president for his proposed efforts to restrict USA cash going to the military conglomerate that controls about 60 percent of the Cuban economy.
Perhaps most importantly, the changes will also affect normal people who benefit from increased tourism.
The Arizona Republican says any policy change "that diminishes the ability of Americans to travel freely to Cuba is not in the best interests of the United States or the Cuban people".
But those who favor a greater opening with Cuba say the president's decision is a setback for improved relations and business.