Remember, your calls, texts and social media messages on January 25 will drive Bell's funding of mental health programs all year round, at no added cost to you.
Cyclist, speed skater, and six-time Olympic medalist Clara Hughes fronts the campaign, representing the Bell Let's Talk initiative as she has done since 2010.
Spokesperson Andrea Paquette has five tips for people on how to deal with those suffering from mental illness.
In May 2016, the group transitioned from being a student club initiative to a not-for-profit organization with the goal of expanding their platform and hosting their annual events in cities and communities across Canada. So let's work together to create a stigma-free Canada!
"We saw all those awful pictures and the sad, sad stories but what we saw last week was resilient, proud and hopeful people in Fort McMurray". "It's so important because the majority of people with mental-health issues say the reason they don't seek help is for fear of stigma and discrimination".
"We are making good progress, but we've only scratched the surface, there's a lot left to do", she said.
The Eastman Safety Training Centre will run as many workshops as they can until the funding runs out. "We now offer Mental Health First Aid courses in several provinces stemming from our partnership with the Mental Health Commission of Canada".
"Just as you learn about what to do with somebody's broken leg or someone who's had a heart attack, you're going to learn the basics of what to do if somebody is experiencing mental health issues", Deacon said.
"Firefighters and our colleagues in the other emergency services sometimes come face to face with traumatic and distressing situations that can have an impact on their mental health".
It's been a bittersweet victory, she says.
"For the last seven years, I've had the gift of being a part of this Let's Talk campaign", said Hughes.
"There are still far too many tragic stories where people haven't received the help they need", she said. They wanted to use the cards as a way to spark a local conversation during what's already a global day to discuss mental health. "Integrating a mental health module into our standard and emergency first-aid courses is the next evolution of our commitment to the mental health of Canadians".